Català - Castellano - Deutsch
Social media is a hot topic. Architecture Firms (and most of the other players in the AEC Industry) seem to lag behind those from other industries, but some of the big players are doing a lot of use of these tools, and it is good to learn from them. On the video below, Ken Young explains how HOK is using Social Media for Internal and External Purposes. Pretty interesting to watch.
One of the interesting points in the video is how HOK is using a second domain www.hoklife.com to show what the life working at HOK is. Many people might not be interested on the oficial corporate website, too serious, too focused on marketing purposes. The HOK Life website allows better understanding of the company and it is all made by HOK employees, and it is basically uncensored, meaning almost anything might get published there without prior approval of some top manager. Pure Social.
I am not sure how much of the Social Media Boom is a bubble or if it is all here to stay. In any case, I think that specially now with this recession, any way to improve communication internally or with customers, clients, potential employees, etc should be considered.
via David Light.
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